How much do Meta ads cost in Australia?
Meta ads costs in Australia vary by industry, location, season, and the quality of your offer and creative. The only number that matters is cost per booked job (or cost per sale), not “cheap clicks.”
What affects Meta ads cost in Australia
Meta is an auction. You’re competing for attention. Your costs move based on:
Your industry: high-value services usually attract more advertisers.
Sydney competition: dense areas can cost more than regional.
Your offer strength: unclear offers cost more because fewer people act.
Creative quality: boring ads get ignored → costs rise.
Your conversion path: if your landing page/form is weak, you pay more per lead.
Seasonality: costs can rise around busy periods (especially Q4).
Typical budget ranges (realistic)
This is the rookie-friendly way to think about budget:
Testing budget (to get enough data):
$20–$50/day (roughly $600–$1,500/month) if you want to learn what works.
Below this, you often don’t generate enough volume to optimise properly.
Growth budget (once you have winners):
$50–$150/day ($1,500–$4,500/month) depending on niche and lead goals.
Scale budget (when you’re converting leads reliably):
$150/day+ ($4,500+/month) when you can handle volume and follow-up.
If you’re a local service business and you’re slow to respond, spending more usually just creates more missed opportunities.
What you should measure instead of “ad cost”
Stop asking “what’s the CPC/CPM.” Ask:
CPL (cost per lead)
Cost per qualified lead (lead meets basic criteria)
Cost per booked call / quote
Cost per won job (if you can track it)
A “cheap lead” is worthless if they never answer, never book, or can’t afford your service.
How to avoid wasting spend (the short list)
If you only do five things, do these:
Follow up fast (same day, ideally within minutes)
Fix tracking (so Meta optimises for the right action)
Use strong creative hooks (clear problem → clear outcome)
Filter low-intent leads (questions, price anchoring, tighter messaging)
Retarget (warm audiences often convert cheaper and better)
What we do in the first 30 days
At Untitled Creative, month one is not “set it and pray.” It’s structured:
Build the campaign structure properly
Validate tracking and conversion actions
Launch controlled tests on offer + creative angles
Identify what generates leads that actually convert
If you want a clear answer for your business
Meta ads cost is only meaningful when it’s tied to your industry, offer, and service area.
Next step: Book a 15-minute audit and we’ll give you a realistic spend range and what it should achieve.