Goal

Increase local enquiries from homeowners and small businesses within the service area for the core electrical services the business wanted more of.

The problem

The business needed consistent visibility in its local market and a lead flow that didn’t depend on referrals alone. They also needed ads that looked credible and positioned the business as reliable and professional.

What we did

• Built a simple campaign structure focused on the highest-demand services

• Created ads with direct, no-fluff messaging (service area + service + clear next step)

• Used location-first targeting to concentrate spend where the business can actually service

• Layered retargeting to stay in front of warm prospects who had shown intent

• Implemented ongoing optimisation to refine messaging and improve lead quality over time

The outcome

The business started showing up consistently in front of the right local audience and received a more reliable stream of enquiries aligned to their service area and capacity, with clearer understanding of what ads and messaging were driving results.

Why it worked

Electrical customers want speed, trust, and clarity. We kept the offer simple, the service area tight, and the messaging direct—then used retargeting and testing to keep performance stable.

What we delivered

• Campaign structure + ongoing optimisation

• Creative direction + ad concepts

• Targeting strategy + retargeting setup

• Reporting and performance insights