RAINE & HORNE ROUSE HILL

Goal

Help the agency show up consistently in front of the right local homeowners and buyers, and generate steady enquiries for listings and appraisals.

The problem

The agency needed a cleaner way to reach people in their target area without relying purely on organic reach or sporadic boosts. They also wanted ads that looked professional and matched the brand.

What we did

• Built a clear campaign structure around the agency’s core outcomes (enquiries and appraisals)

• Created ad concepts that spoke directly to the local market (suburb-specific messaging and buyer/seller intent angles)

• Set up targeting aligned to the ideal audience (location-first, then behaviour and engagement layers)

• Added retargeting so people who interacted with the agency kept seeing the brand and offers over time

• Implemented a consistent testing routine (creative angles, copy hooks, formats)

The outcome

The agency started showing up more consistently for the right local audience, with improved enquiry flow and clearer insight into what messaging was driving action. The campaigns also built stronger brand recognition in their service area, which supported both short-term leads and long-term recall.

Why it workeD

Real estate ads win when they’re local, clear, and repetitive. We focused on the suburb, the problem being solved, and keeping the agency visible to the right people with structured retargeting.

What we delivered

• Campaign structure + ongoing optimisation

• Creative direction + ad concepts

• Targeting strategy + retargeting setup

• Reporting and performance insights